Description: DATE OF ** ORIGINAL ** INSERT PHOTO / COVER / PRINT: 1934CITY / TOWN-STATE: ARTIST: INSERT ILLUSTRATION SHOWS A FAMILY OUT FOR A MOTORBOAT RIDE ON THE LAKE WITH THE ENGINE SCREAMING - ! THEME: EXTRA INFO (TEXT & IMAGE): BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS.... WHEN FRAMED FOR DECOR USE. THESE INSERT PHOTO'S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO. HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO'S ARE UNIQUE IN THIS FORM. THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE. BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE. CONDITION: CLEAN, PERFECT FOR FRAMING AND DISPLAYING. ADVERT SIZE: SEE PHOTO - DIMENSIONS AT SIDES ARE SHOWN IN INCHES DESCRIPTION OF ITEM: A GREAT VINTAGE ORIGINAL B/W INSERT PHOTO. INSERT PHOTO'S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING. MARGINS ARE INCLUDED IN ADVERT SIZE. The Elto Outboard Motor Company (Elto) was the second major outboard motor business founded by Ole Evinrude. Elto outboard motors were produced in the U.S. from 1921 to 1941. Ole sold his half of the original Evinrude Motor Company to his partner Chris Meyer in 1913 with the condition that Evinrude stay out of the outboard motor business for five years. Ole Evinrude continued designing motors during this time and developed a new engine that made extensive use of lightweight aluminum. His new twin cylinder design weighed one third less than the Evinrude Motor Co.’s best selling (single cylinder) model and produced 50% more power. Five years later, in 1920 Ole and his wife Bess decided to re-enter the outboard business with their new design, but still could not use the “Evinrude” name. Instead, they called their new Milwaukee venture the Elto Outdoor Motor Co. ELTO was Bess’s effort to create a distinctive, one-word brand name like “Kodak.” It derived from the first letters of “Evinrude Light Twin Outboard.” By 1925, Elto’s sales topped those of previous industry leader Evinrude Motor Co. In 1928 the ELTO company introduced America’s first four cylinder two-cycle outboard motor, the Super Elto Quad, which was capable of speeds over 35 mph. Though still outsold by Johnson, Elto was the industry’s most profitable company that year. Meanwhile, the Evinrude Motor Co. floundered, and in 1929, Stephen Foster Briggs, co-founder of its new owner, Briggs & Stratton Corporation; proposed a merger between the Evinrude Motor Co., the Elto Outdoor Motor Co., and the Lockwood Motor Co. of Jackson, Michigan. Eager to regain his namesake company, Evinrude agreed to the deal and became president of the new Outboard Motors Corporation (OMC), headquartered in Milwaukee. Initially, each of the three companies marketed a complete line of motors, but as the Great Depression eroded sales, a new strategy was called for. “Evinrude” became the premium brand, while “Elto” was positioned as the company’s economy line. This streamlining helped the company survive the worst years of the Depression, but with the acquisition of the Johnson Motors Co. in 1935 – one year after Ole Evinrude’s death – Elto became something of an orphan within the OMC family. The 1.1-hp Evinrude Scout, later renamed the Ranger, was introduced in 1938. The ½-hp Evinrude Mate came along less than a year later with a retail price of $34.50. Elto countered in 1938 with the 1.1-hp Pal, selling for $37.50 and the Elto Cub in 1939. World War II ended production of civilian models, and the prosperous post-war economy demanded larger, faster, more feature-laden motors. OMC neglected to resume the brand immediately after the war, but did make a brief reintroduction of the name in 1949 based on a pair of economy engines made by OMC’s Gale Products. Evinrude Outboard Motors was a North American company that built a major brand of two-stroke outboard motors for boats. Founded by Ole Evinrude in Milwaukee, Wisconsin in 1907, it was formerly owned by the publicly traded Outboard Marine Corporation (OMC) since 1935 but OMC filed for bankruptcy in 2000. It was working as a subsidiary of Canadian Multinational Bombardier Recreational Products but was discontinued in May of 2020. Product Evinrude produced two-stroke direct-injected engines ranging from 25 hp (19 kW) to a 3.4L V6 300 hp. They used carburetors until the late 1990s when EPA clean air regulations mandated new technologies. OMC partnered with FICHT of Germany to introduce direct injection. Extensive and thorough durability testing took place to assess the rigor and longevity of the design but the first design did not pass testing standards. Initial production of the first design started prior to another round of EPA regulations. At the beginning, the company tried retrofitting the previous design in order to bring the motors up to the new standards. These modifications were not carefully engineered or designed and caused significant engine failures, most notably the powerhead failure. This eventually resulted in a recall of that generation of motors. The losses on these motors, the loss of reputation and the surge of competition from Japan and Mercury pushed the company into bankruptcy in 2000. In 2001, Bombardier acquired the Evinrude and Johnson Outboards brands; the FICHT technology was re-engineered into E-TEC direct injection. This improved fuel efficiency and reduced emissions, oil consumption, noise levels and maintenance needs. This is due in part to a pinpoint oiling system that only applies oil to the necessary components, unlike the original two-stroke motors. Evinrude E-TEC was the first outboard engine technology to win the US Environmental Protection Agency's 2004 Clean Air Excellence Award which recognizes low emission levels. According to the EPA, it is also recognized as acceptable for use by the European Union. "Compared to a similar 2004 four-stroke engine, carbon monoxide emissions with Evinrude E-TEC are typically 30 to 50 percent lower; and at idle are lower by a factor of 50 to 100 times. In addition, Evinrude E-TEC emits 30 to 40 percent less total particulate matter on a weight basis than a similar “ultra-low emissions” four-stroke outboard. Furthermore, oxides of nitrogen and hydrocarbon emissions for Evinrude E-TEC are similar, if not lower, than a four-stroke outboard. There are no oil changes with this engine, as well as no belts, and no valve or throttle linkage adjustments. This makes Evinrude E-TEC engines easier to own than comparable four-stroke engines. In addition, numerous advancements combine to create the Evinrude E-TEC quiet signature sound including an exclusive idle air bypass circuit." All modern Evinrude motors were built and assembled in Sturtevant, Wisconsin, south of Milwaukee. History Ole Evinrude was born in Gjøvik, Norway on April 19, 1877; five years later, his family emigrated to the United States, settling near Cambridge, Wisconsin. Interested in mechanics from an early age, Evinrude became an apprentice machinist at age 16 and eventually a master pattern maker, as well. Along with a growing number of people at the turn of the century, Ole Evinrude was fascinated by the potential of the newly developed internal combustion engine, and he set up a firm to build small engines. The idea for Ole Evinrude's invention, a detachable internal-combustion engine mounted on outboard brackets or on the stern of a boat, first took root in the early 1900s. A pattern maker by trade, Ole Evinrude built his first outboard motor in 1907. To this day, outboard motors employ basically the same technology: a vertical crankshaft, horizontal flywheels, and set of bevel gears, but modern motors propel boats faster than the 1907 version (150 mph versus 5 mph). While Evinrude concentrated on the mechanical and engineering aspects of the new firm, he entrusted the bookkeeping and business end of the firm to his assistant, Bessie Cary. The story surrounding Evinrude's invention of the outboard boat engine revolves around a picnic that Cary and Evinrude enjoyed on Okauchee Lake, in the lake country west of Milwaukee, two and one-half miles from shore. Cary expressed a desire for a dish of ice cream and Evinrude rowed back to shore for it. Of course, the ice cream was melted by the time he returned, but Evinrude, inspired by the incident, was determined to design an engine that would replace the oar as a means of boat propulsion. Cary and Evinrude were married in 1906. In 1907, Evinrude founded Evinrude Motors in Milwaukee. The firm immediately began to develop its first outboard motor, a one-cylinder, 1.5 hp (1.1 kW) model, which became an instant success upon its introduction in 1909. Because of Bessie's poor health, the Evinrudes sold their company in 1913, and Ole agreed to not re-enter the outboard motor business for five years. His inventive mind kept busy, however, and during his "retirement", he devised a much-improved, two-cylinder outboard engine. In 1921 he and Bessie formed the ELTO Outboard Motor Company (ELTO standing for Evinrude's Light Twin Outboard). This new outboard engine was also very successful, and in 1929 the ELTO company merged with the original Evinrude company (since renamed the Outboard Marine Corporation) and the Lockwood Motor Company, with Evinrude the president of this new company. Bessie, who had retired in 1928 for health reasons, died in 1933 in Milwaukee. Ole Evinrude died the following year on July 12 in Milwaukee, and the company was taken over by their son, Ralph. In 1936 the Evinrude company merged with the Johnson Motor Company to form the Outboard Marine Corporation. During World War II the company manufactured motors for various types of military marine craft. In the 1930s and 1940s, 4-60 engines were used in midgets racers. These 59.4 cu in (973 cc) Four 4 cylinder, water-cooled horizontally opposed engines ran on special racing fuel: 82% methanol, 10% toluene or benzol, and 8% castor oil (which was available in 5 US gal (19 l; 4.2 imp gal) cans from drug stores), plus tetraethyllead (also available in drug stores) to avoid engine knock. They would rev close to 8,000 rpm and could produce 80 hp (60 kW), close to 1 horsepower per pound (0.6 kW/kg) of engine weight. OMC declared chapter 11 bankruptcy in 2000 and its assets were subsequently acquired by Bombardier Recreational Products, which continued to build Evinrude branded outboard motors. On May 27, 2020, BRP announced that they would be retiring the Evinrude brand and would exit the outboard boat motor market, in favor of manufacturing recreational boats. BRP also announced a partnership with what it termed "market leader" Mercury Marine to supply power packages to their craft. According to BRP's press release announcing the Evinrude discontinuation, “'Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,' said José Boisjoli, President and CEO of BRP. 'We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,' he added.” BRP claimed it "will continue to supply customers and our dealer network service parts and will honour our manufacturer limited warranties, plus offer select programs to manage inventory." A statement it followed with an extended disclaimer on "Forward Looking Statements" disavowing any obligation to comply with what it said. The discontinuation occurred in spite of modern Evinrude E-TEC engines being among the lowest emission and highest power-to-weight ratio outboards produced, in large " due to a technological choice not understood by boaters", according to a yachting trade magazine, and reflected in the contrast between the superior environmental performance of the Evinrude E-TEC engine versus four-stroke engine alternatives, incorrectly perceived as more environmentally friendly. The Evinrude E-TEC was the first outboard engine technology to win the US Environmental Protection Agency's Clean Air Excellence Award, which recognizes low emission levels. According to the EPA, when compared to a similar four-stroke engine at the time of the award, carbon monoxide emissions with Evinrude E-TEC were typically 30 to 50 percent lower; and at idle are lower by a factor of 50 to 100 times. In addition, Evinrude E-TEC emit 30 to 40 percent less total particulate matter on a weight basis than a similar “ultra-low emissions” four-stroke outboard. Furthermore, oxides of nitrogen and hydrocarbon emissions for Evinrude E-TEC are similar to, if not lower than, a four-stroke outboard. Evinrude's name continued not only on many an outboard motor but also by the presentation of the Ole Evinrude Award. Given annually between 1955 and 1986 by the New York Boat Show, it was presented in recognition of an individual's contributions to the growth of recreational boating. It also gained worldwide popular fame when the name of a character in the animated feature film, The Rescuers echoed that of the company. YACHT MOTORBOAT ENGINE NAUTICAL MARINE SHIP BUILDING OWNER DESIGNER ARCHITECT MODEL **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE. At ADVERTISINGSHOP (DIVISION OF BRANCHWATER BOOKS) we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend to you wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO'S CLOSELY AS THEY ARE IMAGES OF THE PRODUCT BEING SOLD..... NOT STOCK PHOTO'S We ship via United States Postal Service. We have a 3 day handling time not including weekends or holidays.A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We do not mark merchandise values below value or mark items as GIFTS, US and International government laws prohibit this so please don't ask us to. We are not responsible for shipping times to international buyer's. Your country's customs may hold the package for a month or more. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** YOUR AD WILL BE SHIPPED ROLLED IN A PROTEctive PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS (TAPED FOR EXTRA PROTECTION). --If you cannot give 5 star rating please contact us so we may attempt to remedy the problem, Thank you.-- --Add ADVERTISINGSHOP to your seller favorite list today! We will be adding vintage and unusual advertising almost daily.-- Please visit our EBAY STORE: to find more vintage collectibles. Just click on the BOOK below. Branchwater Books and Ephemera 30565 Powered by SixBit's eCommerce Solution
Price: 38.95 USD
Location: Branch, Michigan
End Time: 2023-11-24T17:17:48.000Z
Shipping Cost: 8.95 USD
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