Description: TRADEMARKS OF THE WORLD by Yusaku Kamekura 1956 First Edition with a Paul Rand Preface 198 pages and 699 black and white trademark designs Yusaku Kamekura, Paul Rand Rand [preface]: TRADEMARKS OF THE WORLD. New York: George Wittenborn, 1956. First edition. Quarto. Blackcloth titled in gold. 164 [xxxiv] pp. 699 black and white illustrations. Pitch perfect graphic design throughout. 34-page bibliography and index on uncoated stock to rear. Interior unmarked and clean. Out-of-print. Former owners inked name and removed bookplate to front pastedown. Bookseller ticket to rear pastedown. Tiny snags to a few lower page edges carefully tape repaired. Cloth lightly worn and distressed to spine. Textblock well thumbed—the subject matter makes this a useful (and therefore abused) collection. Nicer than it sounds, and scarce to boot, but a good copy only. 10.375 x 10-inch hardcover book with 198 pages and 699 black and white examples of the best and most sophisticated trademark design from around the world, circa 1955. Beautifully designed by Kamekura and printed in Japan by the craftsmen of David Publishing Co., Ltd. of Tokyo. The best trademark anthology I have seen -- my highest recommendation. Includes work by Paul Rand (many examples), Louis Danziger, Herbert Leupin, Yusaku Kamekura (many examples), Morton Goldsholl (many examples), Ladislav Sutnar, Joseph Binder (many examples), Hans Schleger (many examples), Hiroshi Ohchi, Hans Hartmann, Alvin Lustig, Carlo Vivarelli, Jupp Ernst, Walter Herdeg(many examples), Honneger-Lavater, Meier Menzel, Charles Dean, Bruno Munari, Jacques Nathan, Max Koerner, Pierre Gauchat, Donald Brun, Albert Ruegg, F. H. K. Henrion (many examples), Anton Stankowski, Jean Colin, Jean Picart Le Doux, Lucien Bernhard, Hans Neuburg, Studio Boggeri, Andre Masson, Walter Diethelm, Ashley Havinden, George Tscherny, Kenji Ito, Herbert Bayer, George Nelson, Max Huber, Sori Yanagi, Herbert Spencer, Celestino Piatti, Taylor Poore, Isamu Noguchi, Milner Gray, David Stone Martin, Albe Steiner (many examples), Raymond Loewy Associates, Jan Tschichold, George Salter, Ernst Keller, Paul Klee, Herbert Matter, Leo Lionni, Marcello Nizzoli, Heinz Waibl, Karl Gerstner, Saul Bass, and hundreds of other graphic designers from around the globe. Yusaku Kamekura first met Paul Rand in 1954. As well as seeing the "genius" in Rand's work, Kamekura also recognized something essentially Japanese in his style: "When we Japanese look at Paul Rand's work and ponder the futility of our struggle to absorb western culture, we are stunned to recognize traditional Japanese styles - styles which we Japanese have long forgotten - running beautifully and refreshingly through them (From Yusaku Kamekura: His Works. Bijutsu Shuppan-sha, 1971.)." It is no secret that Rand was a great admirer of Japanese design and would regularly remind his students that the Japanese were, in his mind, entirely unparalleled the field. Yusaku Kamekura (1915-1997) was one of the pioneers of Japanese graphic design who was at the forefront in promoting graphic design as an essential factor of modern society, culture and art, and whose achievements helped to establish the reputation of Japanese graphic design internationally. His designs included a wide diversity of projects such as logos, packages, books, and page layout, but some of his most memorable achievements were in posters, many of which can be seen in this book. The symbol and poster designs for the 1964 Tokyo Olympics were Kamekura’s best-known work. The Tokyo Olympic symbol is a powerful, concise design, while the posters capture the dynamism of athletes. The poster design also incorporated photos, marking the first time that a photograph was used in an Olympic poster. Kamekura's other well-known poster designs include Hiroshima Appeals, a poetic image of falling, burning butterflies; Expo '70 in Osaka; and a series entitled, I’m Here. Aesthetically, Kamekura’s style is characterised by powerful, clear-cut designs using abstract forms, planes, and lines, as well as photography. With colour, Kamekura favoured bright, mixed hues and only rarely used primary colours. His skilful use of black in the background, for the image or the title, gave his work strength and tranquility. After his death in 1997, Japan Graphic Designers Association (JAGDA) honoured Kamekura in 1999 with a design award in his name, recognising him as a key leader of JAGDA and for his "profound influence on design both at home and abroad." The Yusaku Kamekura Design Award is offered to a Japanese or international designer "producing the most outstanding work of the year, regardless of age or career." Please visit my Ebay store for an excellent and ever-changing selection of rare and out-of-print design books and periodicals covering all aspects of 20th-century visual culture. I offer shipping discounts for multiple purchases. Please contact me for details. Payment due within 3 days of purchase.
Price: 149.99 USD
Location: Shreveport, Louisiana
End Time: 2025-01-10T16:17:57.000Z
Shipping Cost: 7.63 USD
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