Description: Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated for their wit, artistry, and imagination. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolut Book author, Richard Lewis shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. This book is in excellent condition. As a result of never having been read, there are no marks inside, the binding is intact and there are no dog eared pages. There is minimal signs of wear on the jacket from handling which was difficult to pick up in the photo. There is a minor mark on the top pages of the book (see photo).
Price: 15 USD
Location: South Bend, Indiana
End Time: 2025-01-05T21:29:28.000Z
Shipping Cost: 7.63 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Format: Hardcover
Item Width: 10 in
Number of Pages: 288 Pages
Item Length: 12 in
Item Height: 0.7in
Topic: Graphic Arts / Advertising, Advertising & Promotion
Language: English
Publication Year: 1996
Book Title: Absolut Book : the Absolut Vodka Advertising Story
Author: Richard W. Lewis
Publisher: Tuttle Publishing
Genre: Design, Business & Economics
