Description: This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Price: 80.7 AUD
Location: Hillsdale, NSW
End Time: 2024-12-09T00:06:27.000Z
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EAN: 9780367760335
UPC: 9780367760335
ISBN: 9780367760335
MPN: N/A
Book Title: Absolute Essentials of Marketing Research (Absolut
Item Length: 21.6 cm
Item Weight: 0.38 kg
Item Height: 216 mm
Item Width: 138 mm
Author: Bonita M. Kolb
Publication Name: Absolute Essentials of Marketing Research
Format: Hardcover
Language: English
Publisher: Taylor & Francis Ltd
Subject: Marketing
Publication Year: 2021
Type: Textbook
Number of Pages: 144 Pages
