Description: Advanced Introduction to Consumer Behavior Analysis, Paperback by Foxall, Gordon, ISBN 1784716944, ISBN-13 9781784716943, Brand New, Free shipping in the US Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the worlds leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Key features include:
- a revolutionary new approach to understanding consumer behavior
- a novel synthesis of behavioral psychology, behavioral economics, and marketing science
- a new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical research
- addresses more extreme behaviors such as compulsive purchasing and addiction.
Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
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Book Title: Advanced Introduction to Consumer Behavior Analysis
Number of Pages: 160 Pages
Publication Name: Advanced Introduction to Consumer Behavior Analysis
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Item Height: 0.4 in
Subject: Marketing / General, Consumer Behavior, Movements / Behaviorism
Publication Year: 2017
Item Weight: 7.3 Oz
Type: Textbook
Item Length: 8.4 in
Author: Gordon Foxall
Subject Area: Business & Economics, Psychology
Item Width: 5.8 in
Series: Elgar Advanced Introductions Ser.
Format: Trade Paperback
