Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Advertising In The Aging Society: Understanding Representations, Practitioners, And Consumers In JapanISBN13:9780230293397ISBN10:0230293395Author:Kohlbacher, Florian (Author), Prieler, Michael (Author)Description:Population Aging Is A Powerful Megatrend Affecting Many Countries Around The World This Demographic Shift Has Vast Effects On Societies, Economies And Businesses, And Thus Also For The Advertising Industry Advertising In The Aging Society Presents An Insight Into Advertising Practitioners And Consumers In Japan Binding:Hardcover, HardcoverPublisher:Palgrave MacMillanPublication Date:2016-03-08Weight:0.78 lbsDimensions:0.44'' H x 8.5'' L x 5.5'' WNumber of Pages:155Language:English
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Book Title: Advertising In The Aging Society: Understanding Representati...
Item Length: 8.5in
Item Width: 5.5in
Author: Michael Prieler, Florian Kohlbacher
Publication Name: Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
Format: Hardcover
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2016
Type: Textbook
Item Weight: 116.6 Oz
Number of Pages: Xxiii, 155 Pages