Description: Analytics in a Big Data World : The Essential Guide to Data Science and Its Applications, Hardcover by Baesens, Bart, ISBN 1118892704, ISBN-13 9781118892701, Brand New, Free shipping in the US The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. Th draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in . credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
Price: 39.83 USD
Location: Jessup, Maryland
End Time: 2025-01-01T20:16:41.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Analytics in a Big Dataworld : the Essential Guide to Data Science and Its Applications
Number of Pages: 256 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2014
Item Height: 1.2 in
Topic: Decision-Making & Problem Solving, Management
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16.8 Oz
Item Length: 9.1 in
Author: Bart Baesens
Item Width: 6.3 in
Book Series: Wiley and Sas Business Ser.
Format: Hardcover
