Description: Badvertising by Jim Morris, Drew Eric Whitman builds a compelling case for the Veganism FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads dont just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place." -Jonah Berger, New York Times bestselling author of Contagious and The Catalyst"Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of Americas ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, youll never see advertising the same way again." -Drew Eric Whitman, bestselling author of CashvertisingHow can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?These are the questions answered in Badvertising. A provocative, truth-to-power expose of ad agencies flaws, foibles, and failings-and why they matter to the consumer and to those in the business. Morris, an advertising legend known as "Tagline Jim," surveys myriad advertising "agents of stupidity." Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into Americas ad bunkers.Badvertising is a candid, never-seen-before accumulation of real-world donts and more donts, providing valuable cautionary tales of advertisings stupid side. Author Biography Jim Morris is an award-winning advertising copywriter and strategist. For 20 years, he has run a thriving freelance business, specializing in taglines and other short-form brand articulations. A former instructor at Columbia College, Jim speaks at MENSA, colleges, and ad agencies, and has been an occasional columnist for Adweek, Brandweek, and Screen. Learn more at Review "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising the world would be a more intelligent and prosperous place." --Jonah Berger, New York Times bestselling author of Contagious and The Catalyst Long Description Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads dont just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising , the world would be a more intelligent and prosperous place." -- Jonah Berger , New York Times bestselling author of Contagious and The Catalyst "Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of Americas ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, youll never see advertising the same way again." -- Drew Eric Whitman , bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising . A provocative, truth-to-power expos Review Quote "Plentiful research is incorporated, both from within, and from outside of, the advertising sphere, including about how the brain functions. Morris shows how ads contribute to culture, and proclaims a desire to see better ones." Details ISBN163265184X Author Drew Eric Whitman Pages 272 Year 2021 ISBN-10 163265184X ISBN-13 9781632651846 Publication Date 2021-05-25 Short Title Badvertising Language English Format Paperback UK Release Date 2021-05-25 Place of Publication New Jersey Country of Publication United States NZ Release Date 2021-05-25 US Release Date 2021-05-25 Publisher Red Wheel/Weiser Imprint New Page Books,US Subtitle An Exposé of Insipid, Insufferable, Ineffective Advertising DEWEY 659.1 Audience General AU Release Date 2021-07-08 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:136583939;
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ISBN-13: 9781632651846
Book Title: Badvertising
Number of Pages: 272 Pages
Language: English
Publication Name: Badvertising: an Expose of Insipid, Insufferable, Ineffective Advertising
Publisher: Career Press
Publication Year: 2021
Subject: Business
Item Height: 229 mm
Item Weight: 1 g
Type: Textbook
Author: Jim Morris
Item Width: 152 mm
Format: Paperback
