Description: Balancing Capacity And Demand In Service OperationsAuthor(s): Jochen Wirtz Format: Paperback Publisher: World Scientific Publishing Co Inc (USA), United States Imprint: World Scientific Publishing Co Inc (USA) ISBN-13: 9781944659271, 978-1944659271 Synopsis Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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Book Title: Balancing Capacity And Demand In Service Operations
Series: Winning in Service Markets Series
Author: Jochen Wirtz
Publication Name: Balancing Capacity and Demand in Service Operations
Format: Paperback
Language: English
Publisher: World Industries Scientific Publishing Co INC International Concepts (USA)
Subject: Management
Publication Year: 2017
Type: Textbook
Number of Pages: 55 Pages
