Description: This textbook titled "Basic Marketing: A Marketing Strategy Planning Approach" is a valuable resource for students of business and economics. Published by Mcgraw-Hill Education in 2013, this 19th edition textbook authored by Joseph P. Cannon, William D. Perreault Jr., and E. Jerome Mccarthy is a comprehensive guide on marketing strategy and planning. The book measures 11.1 inches in length, 8.5 inches in width, and 1.2 inches in height. It weighs 58.3 ounces and has 784 pages. The textbook is written in English and is classified under the categories of Books & Magazines, Textbooks, Education & Reference, and Textbooks. It is a hardcover format and is ideal for students and professionals interested in the subject of marketing.
Price: 25 USD
Location: Ebensburg, Pennsylvania
End Time: 2024-12-09T03:59:35.000Z
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Number of Pages: 784 Pages
Language: English
Publication Name: Basic Marketing : a Marketing Strategy Planning Approach
Publisher: Mcgraw-Hill Education
Subject: Marketing / General
Item Height: 1.2 in
Publication Year: 2013
Type: Textbook
Item Weight: 58.3 Oz
Item Length: 11.1 in
Subject Area: Business & Economics
Author: Joseph P. Cannon, William D. Perreault Jr., E. Jerome Mccarthy
Item Width: 8.5 in
Format: Hardcover