Description: In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Price: 18.68 USD
Location: 07001
End Time: 2024-11-30T11:00:59.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Book Title: Be Your Own Brand Format: Paperback
Genre: General/trade
Narrative Type: book
Intended Audience: General/trade
Number of Pages: 168 Pages
Language: English
Publication Name: Be Your Own Brand : a Breakthrough Formula for Standing Out from the Crowd
Publisher: Berrett-Koehler Publishers, Incorporated
Publication Year: 2011
Subject: Marketing / General, Consumer Guides, General
Item Height: 0.5 in
Features: New Edition
Item Weight: 8 Oz
Type: Not Available
Subject Area: Psychology, Business & Economics, Référence
Author: David Mcnally
Item Length: 8.4 in
Item Width: 5.5 in
Format: Trade Paperback
