Description: Betriebliche Marktforschung : Mehrwert Fur Marketing, Steuerung Und Strategie, Hardcover by Ottawa, Marco; Rietz, Christian, ISBN 3110425769, ISBN-13 9783110425765, Like New Used, Free shipping in the US This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data.
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Book Title: Betriebliche Marktforschung : Mehrwert Fur Marketing, Steuerung U
Number of Pages: 345 Pages
Language: German
Publication Name: Betriebliche Marktforschung : Mehrwert Für Marketing, Steuerung Und Strategie
Publisher: DE Gruyter Gmbh, Walter
Subject: Marketing / General, Strategic Planning, Marketing / Research
Publication Year: 2015
Item Weight: 27.4 Oz
Type: Textbook
Item Length: 9.4 in
Author: Marco Ottawa, Christian Rietz
Subject Area: Business & Economics
Item Width: 6.7 in
Format: Hardcover
