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Big Data: Understanding How Data Powers Big Business

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Big Data: Understanding How Data Powers Big BusinessISBN13:9781118739570ISBN10:1118739574Author:Schmarzo, Bill (Author)Description:Leverage Big Data To Add Value To Your Business Social Media Analytics, Web-Tracking, And Other Technologies Help Companies Acquire And Handle Massive Amounts Of Data To Better Understand Their Customers, Products, Competition, And Markets Armed With The Insights From Big Data, Companies Can Improve Customer Experience And Products, Add Value, And Increase Return On Investment The Tricky Part For Busy It Professionals And Executives Is How To Get This Done, And That's Where This Practical Book Comes In Big Data: Understanding How Data Powers Big Business Is A Complete How-To Guide To Leveraging Big Data To Drive Business Value Full Of Practical Techniques, Real-World Examples, And Hands-On Exercises, This Book Explores The Technologies Involved, As Well As How To Find Areas Of The Organization That Can Take Full Advantage Of Big Data Shows How To Decompose Current Business Strategies In Order To Link Big Data Initiatives To The Organization's Value Creation Processes Explores Different Value Creation Processes And Models Explains Issues Surrounding Operationalizing Big Data, Including Organizational Structures, Education Challenges, And New Big Data-Related Roles Provides Methodology Worksheets And Exercises So Readers Can Apply Techniques Includes Real-World Examples From A Variety Of Organizations Leveraging Big Data Big Data: Understanding How Data Powers Big Business Is Written By One Of Big Data's Preeminent Experts, William Schmarzo Don't Miss His Invaluable Insights And Advice Binding:Paperback, PaperbackPublisher:WileyPublication Date:2013-10-07Weight:0.91 lbsDimensions:0.49'' H x 9.28'' L x 7.44'' WNumber of Pages:240Language:English

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Location: USA

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Big Data: Understanding How Data Powers Big Business

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Book Title: Big Data: Understanding How Data Powers Big Business

Item Length: 9.2in

Item Height: 0.5in

Item Width: 7.4in

Author: Bill Schmarzo

Publication Name: Big Data : Understanding How Data Powers Big Business

Format: Trade Paperback

Language: English

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2013

Type: Textbook

Item Weight: 14.4 Oz

Number of Pages: 240 Pages

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