Description: Original Jantzen Ad ArtSurfer Magazine Jantzen Back Cover Ad Painting, September 1972 Author: Ogden, Bill Title: Surfer Magazine Jantzen Back Cover Ad Painting, September 1972 Publication: 1972 Description: Ephemera. In the late 1960s and early 1970s, Bill Ogden, a Southern California painter, defined the surf art look of the era. Some of his most visible work was done for the Portland, Oregon, swimwear company, Jantzen, which held the back cover ad space in Surfer Magazine for a number of years.This is the original artwork (mixed media with gouache and possibly silkscreen and/or airbrush) done for the September 1972 ad, which promoted Jantzen's Fire & Rain line of swimsuits and beachwear. The ads always combined Ogden's artwork with photographs. In this painting, the blond surfer's shirt is painted plain tan, with the intention of having Jantzen's graphic designers superimpose an actual shirt design, which they did. In the final ad, they also added a photograph of a man surfing a tube to the background, where Ogden had painted a starry night.True to Ogden's artistry and rather unusual for this kind of illustration art, the entire piece works as an image. Unless you have the Surfer Magazine ad at hand, you might not even realize that parts of the image were intended to be covered up in the finished ad.Original Ogden paintings from this era seldom come on the market (smaller works have recently sold for $5,000 and $5,500). Original paintings of some of his most iconic early 1970s work, like this, are almost unheard of. Painted image: 17-1/2 by 22-1/2 inches on a larger sheet of watercolor paper. Signed at lower right margin. Near fine. The paper shows very minor foxing; a bit of flaking to the center of the stars, else a bright example of a classic work. Archivally framed under plexiglass to 27 by 32. (Not examined out of frame). Seller ID: 361669 Subject: 1970s, ART, Art - Original, OREGON, Surfing Downtown Brown Books has been selling on eBay since 1998. We are members of the Antiquarian Booksellers' Association of America (ABAA), the International Online Booksellers Association (IOBA), and the Cascade Booksellers Association (CBA), and we adhere to their codes of ethics. Condition grading is done in compliance with IOBA's published standards. Terms All orders ship within one business day. Standard mail is USPS Media Mail. Expedited and international shipping are also available. All items are guaranteed to be as described or they may be returned within 30 days of receipt for a full refund.This listing was created by Bibliopolis.
Price: 6250 USD
Location: Portland, Oregon
End Time: 2024-12-07T08:15:55.000Z
Shipping Cost: 20.88 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Artist: Ogden, Bill
Date of Creation: 1972
Type: Drawing
