Description: Brand Command : Canadian Politics and Democracy in the Age of Message Control, Hardcover by Marland, Alex, ISBN 0774832037, ISBN-13 9780774832038, Like New Used, Free P&P in the UK "Canada's style of politics has changed in the last two decades. More recently, ministers have been kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the PMO relies on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it."--
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End Time: 2024-12-27T18:53:04.000Z
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Book Title: Brand Command : Canadian Politics and Democracy in the Age of Mes
Number of Pages: 528 Pages
Publication Name: Brand Command: Canadian Politics and Democracy in the Age of Message Control
Language: English
Publisher: University of British Columbia Press
Item Height: 229 mm
Subject: Engineering & Technology, Government, Politics
Publication Year: 2016
Type: Textbook
Author: Alex Marland
Item Width: 152 mm
Series: Communication, Strategy, and Politics
Format: Hardcover