Description: Brand Idea : Managing Nonprofit Brands With Integrity, Democracy, and Affinity, Hardcover by Laidler-Kylander, Nathalie; Stenzel, Julia Shepard; Stone, Christopher (FRW), ISBN 111855583X, ISBN-13 9781118555835, Like New Used, Free P&P in the UK "Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. Th explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands"--
Price: 34.14 GBP
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Book Title: Brand Idea : Managing Nonprofit Brands With Integrity, Democracy,
Number of Pages: 240 Pages
Language: English
Publication Name: The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2014
Subject: Marketing, Business
Item Height: 232 mm
Item Weight: 482 g
Type: Textbook
Author: Nathalie Laidler-Kylander, Julia Shepard Stenzel
Item Width: 162 mm
Format: Hardcover
