Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Brand Transformation: Transforming Firm Performance By Disruptive, Pragmatic And Achievable Brand StrategyISBN13:9781138064300ISBN10:1138064300Author:Glanfield, Keith (Author)Description:To Be Of Value To Firms, Branding Must Operate In The Real World, Not A Theoretical One, Unlocking Latent Commercial Potential And Delivering Tangible Business Results The Imperative Is To Pragmatically Change As You Go, Making Simple Branding Changes That Deliver A Commercial Difference This Radical New Textbook Combines Best Practice, Research And Theory To Teach How To Accelerate A Firm's Branding Performance, Without Disrupting And Derailing Day-To-Day Business It Demonstrates How To Make Practical Best-Fit Changes To A Firm's Branding By Implementing Commercially Feasible Branding Activity To Achieve Commercial Results Structured Around A Brand Transformation Template, Brand Transformation Demonstrates How To Make Pragmatic Changes To Branding By Implementing Improvements To Six Critical Components Of Branding Performance The Text Not Only Presents New And Different Insights; Importantly It Contains A Set Of Diagnostic Questions, Frameworks, Tools And Templates To Design Implementable Changes To A Firm's Branding The Text Includes A Set Of Six Widely Occurring Firm Typologies And Suggests Practical Immediate Activity On Which To Base A Firm's Implementation Plan This Text Is Essential Reading For Final Year Marketing Undergraduates, Postgraduate Students Of Marketing, Practising Marketers And General Managers Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2018-02-22Weight:1.3 lbsDimensions:0.5'' H x 9.1'' L x 6.1'' WNumber of Pages:230Language:English
Price: 63.57 USD
Location: USA
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Book Title: Brand Transformation: Transforming Firm Performance By Disru...
Item Length: 9.2in
Item Height: 0.6in
Item Width: 6.1in
Author: Keith Glanfield
Publication Name: Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Format: Trade Paperback
Language: English
Publisher: Routledge
Publication Year: 2018
Type: Textbook
Item Weight: 14.1 Oz
Number of Pages: 230 Pages
