Burn Book by Kara Swisher Hardcover Book

Description: FREE SHIPPING UK WIDE Burn Book by Kara Swisher A witty, scathing, but fair account of the tech industry by a legendary journalist who has covered the Silicon Valley boom since the very beginning, and who is respected and feared in equal measure by everyone from Mark Zuckerberg to Tim Cook. FORMAT Hardcover CONDITION Brand New Publisher Description From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead.While tech titans bragged they would move fast and break things, Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Her consistent scoops drove one CEO to accuse her of "listening in the heating ducts" and for Facebooks Sheryl Sandberg to once say: It is a constant joke in the Valley when people write memos for them to say, "I hope Kara never sees this."Burn Book is part memoir, part history and, most of all, a necessary recounting of techs most powerful players. This is the inside story weve all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in the emerging field of tech. She was among the first to recognize the potential of the internet, accurately predicting that everything that could be digitized, would be digitized. She went on to work for The Wall Story Journal, joining with Walt Mossberg to start the groundbreaking AllThingsD conference, as well as pioneering online tech sites.Its only a slight exaggeration to say Swisher has interviewed everyone. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, and Mark Zuckerberg are just a few who Swisher made sweat-figuratively and, in one famous case, literally.Despite the damage she chronicles, Swisher remains optimistic about techs potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.Burn Book includes soaring tales of innovation and brilliant entrepreneurs, as well as Silicon Valleys much more complex history of striving, success, and failure. The book details how the commercial internet came into being and how, for all it has given the world, it now sits at the center of global power, creating a clear and present danger to humanity. Author Biography Kara Swisher the host of the podcast On with Kara Swisher and the cohost of the Pivot podcast with Scott Galloway, both distributed by New York magazine. She was also the cofounder and editor-at-large of Recode, host of the Recode Decode podcast, and coexecutive producer of the Code conference. She was a former contributing opinion writer for The New York Times and host of its Sway podcast and has also worked for The Wall Street Journal and The Washington Post. This is her third book. Review Most people in this town stab you in the back, but [Kara] stabbed me in the front, and I appreciate that -- John McLaughlin, former host, The McLaughlin GroupShe has a coffee before bed every night, after midnight. This seems somehow emblematic to me. (In a good way) -- Ben Smith, media writer guy and other reportrepreneur besides KaraA force in the industry -- Meredith Kopit Levien, CEO, The New York TimesIt is a constant joke in the Valley when people write memos for them to say, "I hope Kara never sees this" -- Sheryl Sandberg, former COO, Facebook (before it was called Meta, in order to hide in plain sight)Shes willing to get into the brawl with me -- Ari Emanuel, Endeavor CEO and well-known brawlerThere she was with a front- row seat to the mining of great intellectual property - using technology, really - as a means of creating value [and] in effect turned the results of her own reporting on herself -- Bob Iger, CEO of Disney, two timesPart of the power of her podcast is theres a sense of somebody who has been here the whole time and is kind of fed up -- Casey Newton, tech journalist (and former renter of Karas guest cottage in San Francisco)Kara has become so shrill at this point that only dogs can hear her -- Elon Musk, Tesla guy, May 2023I have rarely seen evil in as pure a form as Yoel Roth and Kara Swishers heart is filled with seething hate. I regard their dislike of me as a compliment -- Elon Musk (who could use a compliment these days), September 2023Swisher, the bad-ass journalist and OG chronicler of Silicon Valley . . . takes no prisoners in this highly readable look at the evolution of the digital world . . . Bawdy, brash and compulsively thought-provoking, just like its author, Burn Book sizzles * Booklist *The most recognizable chronicler of the digital revolution * Washington Post *Nobody straddles the world of tech and media quite like Kara Swisher... This book isnt just a juicy read, its also a valuable historical document, giving readers an inside look at the architects of some of the biggest tech moments of the last thirty years -- Charlotte Alter * TIME *An exposé that also seeks to avert technological calamity on the perilous road still ahead * Associated Press *Funny, smart, chic-y, and insightful -- Katie CouricBurn Book shows how understanding these leaders pasts can illuminate their current motivations and aspirations * Axios *Swisher has been the most entrepreneurial of reporters, both in the doggedness of her work and the ever-evolving array of venues where its manifested itself * Fast Company *Unlike the mythological Cassandra whose prophecies were ignored, both the children and adults will pay heed to [Kara Swishers] warnings * The Daily Beast *As existential questions confront both the tech and media industries. . . Swisher takes no prisoners, offering readers a behind-the-curtain peek at the industrys most powerful and ego-obsessed titans * Reliable Sources * Details ISBN0349442126 Author Kara Swisher Pages 320 Publisher Little, Brown Book Group Year 2024 ISBN-13 9780349442129 Format Hardcover Publication Date 2024-02-27 Imprint Piatkus Books Place of Publication London Country of Publication United Kingdom Illustrations 8-page colour insert Audience General UK Release Date 2024-02-27 DEWEY 338.47004 ISBN-10 0349442126 AU Release Date 2024-06-17 NZ Release Date 2024-06-17 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. 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End Time: 2024-12-22T04:10:01.000Z

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