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Business Marketing Management : B2b, Paperback by Hutt, Michael D.; Speh, Tho...

Description: Business Marketing Management : B2b, Paperback by Hutt, Michael D.; Speh, Thomas W.; Hoffman, Douglas, ISBN 0357718232, ISBN-13 9780357718230, Brand New, Free shipping in the US Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new playbook and expanded content on smart, connected products also explore how -first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap resources are available to reinforce your understanding of key marketing strategies.

Price: 293.44 USD

Location: Jessup, Maryland

End Time: 2024-11-11T20:42:28.000Z

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Business Marketing Management : B2b, Paperback by Hutt, Michael D.; Speh, Tho...

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Book Title: Business Marketing Management : B2b

Number of Pages: 352 Pages

Publication Name: Business Marketing Management : B2b

Language: English

Publisher: Cengage Learning

Publication Year: 2023

Subject: Marketing / General, Commerce, General

Item Weight: 32.9 Oz

Type: Textbook

Subject Area: Business & Economics

Author: Michael D. Hutt, Thomas W. Speh, Douglas Hoffman

Format: Trade Paperback

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