Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Celebrity, Convergence And TransformationISBN13:9780367230869ISBN10:0367230860Author:Brownlie, Douglas (Editor), Hewer, Paul (Editor), Kerrigan, Finola (Editor)Description:Bringing Together The Latest Thinking On Both Celebrity Brands And Celebrity Culture From Academics Specialising In The Field Of Marketing, This Book Explores A Range Of Insightful Contexts In Order To Add Vigour And Vitality To Our Understanding Of The Connections Between Celebrities, Markets And Culture It Unpacks The Identity Theoretics Which Have Their Origins In The Turn To Celebrity Culture And The Spectacle And Glamour Of Mass-Media Practices In Doing So, The Contributors Hint At New Forms Of Individuation Where The Line Between The Virtual And The Actual Is Blurred, And Where Images Of Celebrities Construct And Deconstruct Themselves This Book Was Originally Published As A Special Issue Of The Journal Of Marketing Management Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2019-02-07Weight:1.01 lbsDimensions:0.58'' H x 9.69'' L x 6.85'' WNumber of Pages:266Language:English
Price: 70.82 USD
Location: USA
End Time: 2024-11-26T11:08:19.000Z
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Book Title: Celebrity, Convergence And Transformation
Item Weight: 1.01 lbs
Number of Pages: 266 Pages
Language: English
Publication Name: Celebrity, Convergence and Transformation
Publisher: Routledge
Publication Year: 2019
Subject: Marketing / General, Consumer Guides, Media Studies, Popular Culture, General
Type: Textbook
Subject Area: Business & Economics, Référence, Social Science
Author: Paul Hewer
Item Length: 9.8 in
Series: Key Issues in Marketing Management Ser.
Item Width: 6.8 in
Format: Trade Paperback
