Description: Changing Korea : Understanding Culture and Communication, Paperback by Shim, T. Youn-ja, ISBN 1433101939, ISBN-13 9781433101939, Brand New, Free shipping in the US The authors of this book feel, with some justification, that Korea is the stepchild of Asia in terms of how it is perceived in the West. Shim (Marshall School of Business, U. of Southern California), Kim (speech, University of Hawaii) and Martin (intercultural communication, Arizona State University) begin by pointing out that Korea is now one of the most literate, computer savvy countries in the world, producing electronics and automobiles among many other things. However, they are quick to add that this does not mean that Koreans have the same cultural background as Americans. Working from other studies, personal experience and interviews, they explore the transition Korea has made in the past half-century "from Confucianism to capitalism" and how Confucian philosophy still underscores behavior. Th is intended for business people who either work in Korea or with Koreans. The final section of th highlights areas in which misunderstandings can cause conflict. Annotation ©2008 Book News, Inc., Portland, OR ()
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Book Title: Changing Korea : Understanding Culture and Communication
Number of Pages: 208 Pages
Publication Name: Changing Korea : Understanding Culture and Communication
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Subject: Marketing / General, Communication Studies, Feminist, Education, Customs & Traditions
Publication Year: 2008
Features: New Edition
Type: Textbook
Item Weight: 12 Oz
Subject Area: Literary Criticism, Social Science, Language Arts & Disciplines, Business & Economics
Author: T. Youn-Ja Shim, Min Sun Kim, Judith N. Martin
Item Length: 9.1 in
Item Width: 6.3 in
Series: Critical Intercultural Communication Studies
Format: Trade Paperback
