Description: Further DetailsTitle: Digital MarketingCondition: NewSubtitle: Communicating, Selling and ConnectingISBN-10: 1788115368EAN: 9781788115360ISBN: 9781788115360Publisher: Edward Elgar Publishing LtdFormat: PaperbackRelease Date: 06/29/2018Description: Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.Language: EnglishCountry/Region of Manufacture: GBItem Height: 244mmItem Length: 169mmAuthor: Charles F. HofackerGenre: Business & FinanceRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Digital Marketing
Title: Digital Marketing
Subtitle: Communicating, Selling and Connecting
ISBN-10: 1788115368
EAN: 9781788115360
ISBN: 9781788115360
Release Date: 06/29/2018
Release Year: 2018
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 224 Pages
Language: English
Publication Name: Digital Marketing : the Essentials
Publisher: Elgar Publishing, Incorporated, Edward
Subject: Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct
Publication Year: 2018
Item Height: 0.5 in
Item Weight: 13.7 Oz
Type: Textbook
Item Length: 9.5 in
Subject Area: Business & Economics
Author: Charles F. Hofacker
Item Width: 6.7 in
Format: Trade Paperback
