Description: Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing, Hardcover by Yang, Jan Y.; Gu, Yunyi; Tan, Zi Ling, ISBN 303125144X, ISBN-13 9783031251443, Brand New, Free shipping in the US From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
Price: 39.12 USD
Location: Jessup, Maryland
End Time: 2024-12-04T07:03:25.000Z
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Book Title: Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Number of Pages: Xiii, 134 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2023
Topic: Industries / Automobile Industry, Globalization, Economics / General, Marketing / Research
Illustrator: Yes
Genre: Business & Economics
Item Weight: 11.7 Oz
Author: Jan Y. Yang, Zi Ling Tan, Yunyi Gu
Item Length: 8.3 in
Item Width: 5.8 in
Book Series: Business Guides on the Go Ser.
Format: Hardcover
