Chinese Electric Vehicle Trailblazers: Navigating the Future of Car Manufacturin

Description: FREE SHIPPING UK WIDE Chinese Electric Vehicle Trailblazers by Jan Y. Yang, Yunyi Gu, Zi Ling Tan From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kuchers project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry. FORMAT Hardcover LANGUAGE English CONDITION Brand New Back Cover From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kuchers project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry. Author Biography Dr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners China Desk, where he oversees business development and project execution related to the firms China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Yunyi Gu is a Consultant at Simon-Kuchers Frankfurt office, Germany. Since joining Simon-Kucher, she has supported a range of projects in the automotive and technology industries, working with different companies in China and the EU. Zi Ling is an Associate Consultant at Simon-Kuchers Berlin office, Germany. Since joining Simon-Kucher, he has supported numerous projects in the automotive industry, working with automotive suppliers to monetize innovation. He has also provided assistance with several initiatives related to theChinese market. Table of Contents 1. Chinese EV Players: From followers to trailblazers.- 2. The history of the Chinese EV industry.- 3. An overview of the EV stakeholders in China.- 4. Electrification – Routes to the future.- 5. Smartification – the holy grail of EV.- 6 Chinese route to market.- 7. Avoiding the innovation curse.- 8. On the march to Globalia.- 9. Roadblocks to success10. What the future has in store Feature Provides insights into the most recent trends in the Chinese EV industry Sheds light on the drivers behind the Chinese EV manufacturing Compares Western and Chinese approaches to EV manufacturing and marketing based on Simon-Kuchers project experience Details ISBN303125144X Author Zi Ling Tan Short Title Chinese Electric Vehicle Trailblazers Publisher Springer International Publishing AG Series Business Guides on the Go Language English Year 2023 ISBN-10 303125144X ISBN-13 9783031251443 Format Hardcover Subtitle Navigating the Future of Car Manufacturing DOI 10.1007/978-3-031-25145-0 Imprint Springer International Publishing AG Place of Publication Cham Country of Publication Switzerland Pages 134 Publication Date 2023-04-01 UK Release Date 2023-04-01 Alternative 9783031251474 DEWEY 338.4762922930951 Audience Professional & Vocational Illustrations 1 Illustrations, black and white; XIII, 134 p. 1 illus. Edition Description 2023 ed. 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