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Book Title: Communicating with the Multicultural Consumer : Theoretical and P
Number of Pages: 330 Pages
Publication Name: Communicating with the Multicultural Consumer : Theoretical and Practical Perspectives
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Subject: Minority Studies, Marketing / General, Consumer Behavior, Business Ethics, Decision-Making & Problem Solving, Advertising & Promotion
Publication Year: 2007
Features: New Edition
Type: Textbook
Item Weight: 24 Oz
Subject Area: Social Science, Business & Economics
Item Length: 9.1 in
Author: Barbara Mueller
Item Width: 6.3 in
Format: Trade Paperback
