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Consumer Behavior and Culture : Consequences for Global Marketing

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Location: Mishawaka, Indiana

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Book Title: Consumer Behavior and Culture : Consequences for Global Marketing

Number of Pages: 424 Pages

Language: English

Publication Name: Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

Publisher: SAGE Publications, Incorporated

Publication Year: 2010

Subject: Marketing / General, Consumer Behavior, International / Marketing, Advertising & Promotion

Item Height: 0.5 in

Item Weight: 23 Oz

Type: Textbook

Item Length: 9.1 in

Author: Marieke De Mooij

Subject Area: Business & Economics

Item Width: 7.5 in

Format: Trade Paperback

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