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Consumer Behavior: Building Marketing Strategy ISE by Mothersbaugh, David

Description: PART ONE: INTRODUCTION Chapter 1: Consumer Behavior and Marketing Strategy PART TWO: EXTERNAL INFLUENCES Chapter Two: Cross-Cultural Variations in Consumer Behavior Chapter Three: The Changing American Society: Values Chapter Four: The Changing American Society: Demographics and Social Stratification Chapter Five: The Changing American Society: Subcultures Chapter Six: The American Society: Families and Households Chapter Seven: Group Influences on Consumer Behavior Part Two Cases: Cases 2-1 through 2-8 PART THREE: INTERNAL INFLUENCES Chapter Eight: Perception Chapter Nine: Learning, Memory, and Product Positioning Chapter Ten: Motivation, Personality, and Emotion Chapter Eleven: Attitudes and Influencing Attitudes Chapter Twelve: Self-Concept and Lifestyle Part Three Cases: Cases 3-1 through 3-9 PART FOUR: CONSUMER DECISION PROCESS Chapter Thirteen: Situational Influences Chapter Fourteen: Consumer Decision Process and Problem Recognition Chapter Fifteen: Information Search Chapter Sixteen: Alternative Evaluation and Selection Chapter Seventeen: Outlet Selection and Purchase Chapter Eighteen: Post Purchase Processes, Customer Satisfaction, and Customer Commitment Part Four Cases: Cases 4-1 through 4-8 PART FIVE: ORGANIZATIONS AS CONSUMERS Chapter Nineteen: Organizational Buyer Behavior Part Five Cases: Cases 5-1 and 5-2 PART SIX: COSUMER BEHAVIOR AND MARKETING REGULATION Chapter Twenty: Marketing Regulation and Consumer Behavior Part Six Cases: Cases 6-1 and 6-2 APPENDIX A: Consumer Research Methods APPENDIX B: Consumer Behavior Audit

Price: 158 AUD

Location: Hillsdale, NSW

End Time: 2024-12-19T10:43:58.000Z

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Consumer Behavior: Building Marketing Strategy ISE by Mothersbaugh, DavidConsumer Behavior: Building Marketing Strategy ISE by Mothersbaugh, David

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Restocking fee: No

Return shipping will be paid by: Buyer

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Item must be returned within: 30 Days

EAN: 9781266114762

UPC: 9781266114762

ISBN: 9781266114762

MPN: N/A

Format: Paperback, 848 pages, 15th edition Edition

Author: Mothersbaugh, David

Book Title: Consumer Behavior: Building Marketing Strategy ISE

Item Height: 3.1 cm

Item Length: 25.2 cm

Item Weight: 1.2 kg

Item Width: 20.1 cm

Language: Eng

Publisher: McGraw-Hill Education

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