Consumer Behavior In Action: Real-Life Applications For Marketing Managers

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Consumer Behavior In Action: Real-Life Applications For Marketing ManagersISBN13:9780765620903ISBN10:0765620901Author:Lantos, Geoffrey Paul (Author)Description:Consumer Behavior In Action Is A Down-To-Earth, Highly Engaging, And Thorough Introduction To Consumer Behavior It Goes Further Than Other Consumer Behavior Textbooks To Generate Student Interest And Activity Through Extensive Use Of In-Class And Written Applications Exercises Each Chapter Presents Several Exercises, In Self-Contained Units, Each With Its Own Applications Learning Objectives, Background, And Context Are Provided In An Easy-To-Digest Format With Liberal Use Of Lists And Bullet Points Also Included In Each Chapter Are A Key Concepts List, Review Questions, And A Solid Summary To Help Initiate Further Student Research The Author's Practical Focus And Clear, Conversational Writing Style, Combined With An Active-Learning Approach, Make This Textbook The Student-Friendly Choice For Courses On Consumer Behavior Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2010-10-15Weight:3.35 lbsDimensions:1.3'' H x 10.9'' L x 8.4'' WNumber of Pages:648Language:English

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Location: USA

End Time: 2024-12-23T18:03:30.000Z

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