Description: Consumer Neuroscience by Klaus W. Bielefeld Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Der Autor stellt die fÜr die Marketingwissenschaft sowie die Praxis relevanten Erkenntnisse der Neurowissenschaften erstmalig in einer umfassenden Darstellung vor. Publisher Description Der Autor stellt die fÜr die Marketingwissenschaft sowie die Praxis relevanten Erkenntnisse der Neurowissenschaften erstmalig in einer umfassenden Darstellung vor. Ihre Bedeutung fÜr die effizientere MarkenfÜhrung erläutert er an Beispielen bekannter Marken sowie Eigenmarken des Lebensmittelhandels. Mit seiner interdisziplinär angelegten Arbeit schließt der Autor die LÜcke zwischen den bisherigen Erkenntnissen der Konsumentenverhaltenswissenschaft und der neurowissenschaftlichen Forschung. Er zeigt ferner, dass "Neuromarketing" den Anspruch, die Blackbox des Konsumentengehirns zu öffnen, bisher nicht erfÜllt. Author Biography Dr. Klaus W. Bielefeld promovierte bei Prof. Dr. Christoph Burmann am Lehrstuhl fÜr innovatives Markenmanagement (LiM) der Universität Bremen. Zuvor arbeitete er in leitenden Positionen im Markenmanagement fÜr Markenartikelunternehmen. Details ISBN 3658005602 ISBN-13 9783658005603 Title Consumer Neuroscience Author Klaus W. Bielefeld Format Paperback Year 2012 Pages 471 Edition 2012th Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:144503996; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 97.64 USD
Location: Fairfield, Ohio
End Time: 2024-10-21T02:12:18.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783658005603
Book Title: Consumer Neuroscience
Number of Pages: Xxvi, 471 Pages
Publication Name: Consumer Neuroscience : Neurowissenschaftliche Grundlagen Für Den Markenerfolg
Language: German
Publisher: Springer Fachmedien Wiesbaden Gmbh
Subject: Marketing / General
Publication Year: 2012
Item Weight: 22.9 Oz
Type: Textbook
Author: Klaus W. Bielefeld
Subject Area: Business & Economics
Item Length: 8.3 in
Series: Innovatives Markenmanagement Ser.
Item Width: 5.8 in
Format: Trade Paperback
