Contemporary Advertising William F.; Arens. 2004 Ninth Edition

Description: This ninth edition textbook titled "Contemporary Advertising" by William F. Arens is a valuable resource for students and professionals interested in the subject of advertising and promotion. The book is part of "The Mcgraw-Hill/Irwin Series in Marketing" and is published by McGraw-Hill School Education Group. With 736 pages, this hardcover book covers various aspects of contemporary advertising and is written in English. It measures 11.1 inches in length, 8.6 inches in width, and 1.1 inches in height, with a weight of 65.1 ounces. The book is categorized under "Books & Magazines," "Textbooks, Education & Reference," and "Textbooks." One small defect on one corner. see photos. Also missing the classroom cd rom. Overall good condition hardcover book.

Price: 12 USD

Location: Springvale, Maine

End Time: 2025-01-12T19:25:31.000Z

Shipping Cost: 6.2 USD

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Item Specifics

All returns accepted: ReturnsNotAccepted

Binding: Hardcover

Product Group: Book

Weight: 4 lbs

IsTextBook: Yes

Number of Pages: 736 Pages

Publication Name: Contemporary Advertising

Language: English

Publisher: McGraw-Hill School Education Group

Item Height: 1.1 in

Subject: Advertising & Promotion

Publication Year: 2003

Item Weight: 65.1 Oz

Type: Textbook

Author: William F. Arens

Subject Area: Business & Economics

Item Length: 11.1 in

Series: The Mcgraw-Hill/Irwin Series in Marketing

Item Width: 8.6 in

Format: Hardcover