Description: Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than a decade, she's partnered with retailers, universities, and other organizations to create brand-appropriate user experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media. A participant in the inaugural Content Strategy Consortium, Margot speaks regularly-and energetically-about the evolving challenges for content strategy. Recent engagements include Content Strategy Forum London, Confab, edUi, SXSW, Web 2.0 Expo, Web Content, and more intimate regional events across the country. She also helps organize Content Strategy New England. Margot is the author of Content Strategy at Work (Morgan Kaufmann, March 2012), a collection of case studies, examples, and processes that help teams embrace content strategy on every interactive project. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, SEO consultants, and anyone who wants to create better user experiences, whether in in-house marketing departments or agency consulting engagements. Margot lives outside Boston with her husband Mike and Ringo, their adorable and talkative white German Shepherd. Chapter 1: How content strategy can help Chapter 2: Designing cohesive experiences: introducing content strategy to design Chapter 3: Embracing reality: incorporating content strategy into project management and information architecture Chapter 4: Executing on content strategy through copywriting, curation, and aggregation Chapter 5: Coupling content strategy with search engine optimization Chapter 6: Improving content management with content strategy Chapter 7: Grounding social media in content strategy Chapter 8: Growing the business and getting to work
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EAN: 9780123919229
UPC: 9780123919229
ISBN: 9780123919229
MPN: N/A
Book Title: Content Strategy at Work: Real-World Stories to St
Item Height: 1.3 cm
Number of Pages: 184 Pages
Language: English
Publication Name: Content Strategy at Work : Real-World Stories to Strengthen Every Interactive Project
Publisher: Elsevier Science & Technology
Subject: Industries / Computers & Information Technology, Management Information Systems, E-Commerce / Internet Marketing, Web / Design, Strategic Planning, Social Aspects / Human-Computer Interaction
Publication Year: 2012
Item Weight: 14.4 Oz
Type: Textbook
Subject Area: Computers, Business & Economics
Author: Margot Bloomstein
Item Length: 9.2 in
Item Width: 7.5 in
Format: Trade Paperback
