Description: Corporate Innovation Strategies : Corporate Social Responsibility and Shared Value Creation, Hardcover by Gasmi, Nacer, ISBN 1786306549, ISBN-13 9781786306548, Like New Used, Free shipping in the US Corporate social responsibility (CSR) is simply the maximization of a companys value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.
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Book Title: Corporate Innovation Strategies : Corporate Social Responsibility
Number of Pages: 224 Pages
Publication Name: Corporate Innovation Strategies : Corporate Social Responsibility and Shared Value Creation
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2021
Subject: Information Management, Economics / General, Management
Item Height: 0.4 in
Item Weight: 16 Oz
Type: Textbook
Item Length: 0.4 in
Subject Area: Business & Economics
Author: Nacer Gasmi
Item Width: 0.4 in
Format: Hardcover
