Description: Book
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Publication Name: Pearson Education, Limited
Book Title: Creating Breakthrough Products : Innovation from Product Planning to Program Approval
Number of Pages: 336 Pages
Language: English
Publisher: FT Press
Publication Year: 2001
Topic: Marketing / General, General, Marketing / Research
Item Height: 1.2 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 28.6 Oz
Item Length: 7.3 in
Author: Craig M. Vogel, Jonathan Cagan
Item Width: 9.5 in
Format: Hardcover
