Description: Creating Value With Data Analytics in Marketing : Mastering Data Science, Paperback by Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E., ISBN 0367819791, ISBN-13 9780367819798, Like New Used, Free P&P in the UK
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Price: 55.55 GBP
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End Time: 2024-11-13T17:10:07.000Z
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Book Title: Creating Value With Data Analytics in Marketing : Mastering Data
Item Height: 246 mm
Item Width: 174 mm
Series: Mastering Business Analytics
Author: Peter C. Verhoef, Jaap E. Wieringa, Natasha Walk, Edwin Kooge
Publication Name: Creating Value with Data Analytics in Marketing: Mastering Data Science
Format: Paperback
Language: English
Publisher: Taylor & Francis LTD
Subject: Computer Science, Marketing
Publication Year: 2021
Type: Textbook
Item Weight: 621 g
Number of Pages: 314 Pages
