Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Cruise Sector Growth: Managing Emerging Markets, Human Resources, Processes And SystemsISBN13:9783834919441ISBN10:3834919446Author:Papathanassis, Alexis (Editor)Description:Scale Is A Central Theme Of The Cruise Industry Excessive Scale In The Ocean Liner Business Gave Rise To The Birth Of Cruising In The 1960S Air Travel Had Gradually Replaced Ocean Travel, And The Ships Built For Scheduled Passenger Services Were Put To Other Uses, Such As Leisure Cruises For The Cruise Lines, The Achievement Of Cost-Saving Scale Effects Has Always Been A Major Driver Of Business Development And Innovation The Formation Of Cruise Ship Fleets In The 1970S Brought Down The Costs Of Marketing, Distribution, Personnel, Training, Purchasing, And Administration Per Unit Of Available Capacity, Leading To A Decline In Ticket Prices And A Corresponding Surge In The Demand For Cruises Since The 1980S, Scale Effects Have Increasingly Been Realised At The Level Of The Individual Ship The Launch Of Large Purpose-Built Cruise Vessels Reduced Unit Costs Even Further And Made Cruising More Comfortable And Convenient Papatheodorou (2006) Reminds His Readers That For Unit Cost Savings To Materialise, The Scale Of Cruise Capacity Has To Be Matched By The Scale Of Sales Therefore, The Larger Fleets And Larger Ships Were Associated With More Professional Sales Management And The Implementation Of Revenue Management Functions Aimed At Ensuring The Full Occupancy Of Available Capacities Today, However, The Fleets And Ships Of The World's Leading Cruise Companies, Carnival Corporation And Royal Caribbean Cruises, Have Reached Such Dimensions That Unit Costs Have Become Practically Invariant With Respect To Scale Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2009-08-26Weight:0.56 lbsDimensions:0.44'' H x 8.27'' L x 5.83'' WNumber of Pages:196Language:English
Price: 53.97 USD
Location: USA
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Book Title: Cruise Sector Growth: Managing Emerging Markets, Human Resou...
Item Length: 8.3in
Item Width: 5.8in
Author: Alexis Papathanassis
Publication Name: Cruise Sector Growth : Managing Emerging Markets, Human Resources, Processes and Systems
Format: Trade Paperback, Paperback
Language: English
Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh, Westdeutscher Verlag Gmbh
Publication Year: 2009
Type: Textbook
Item Weight: 10.9 Oz
Number of Pages: X, 196 Pages, 196 Pages
