Description: Further DetailsTitle: Understanding Korean Webtoon CultureCondition: NewSubtitle: Transmedia Storytelling, Digital Platforms, and GenresISBN-10: 0674291328EAN: 9780674291324ISBN: 9780674291324Publisher: Harvard University PressFormat: PaperbackRelease Date: 11/15/2022Description: Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmAuthor: Dal Yong JinGenre: Society & CultureBook Series: Harvard East Asian MonographsTopic: Arts & Photography, MangaItem Width: 14mmItem Weight: 408gRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Understanding Korean Webtoon Culture
Publication Name: Understanding Korean Webtoon Culture
Title: Understanding Korean Webtoon Culture
Subtitle: Transmedia Storytelling, Digital Platforms, and Genres
ISBN-10: 0674291328
EAN: 9780674291324
ISBN: 9780674291324
Publisher: Harvard University Press
Format: Paperback
Release Date: 11/15/2022
Release Year: 2022
Language: English
Country/Region of Manufacture: US
Item Height: 229mm
Item Length: 152mm
Author: Dal Yong Jin
Genre: Society & Culture
Series: Harvard East Asian Monographs
Topic: Manga
Item Width: 14mm
Item Weight: 408g
