Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial

Description: FREE SHIPPING UK WIDE Data Strategy by Bernard Marr Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world. Author Biography Bernard Marr is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence. He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the worlds best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK. Table of Contents Chapter - 01: Introduction - Why every business is now a data business;Chapter - 02: Use cases for data;Chapter - 03: Using data to improve your business decisions;Chapter - 04: Using data to understand your customers;Chapter - 05: Using data to create more intelligent services;Chapter - 06: Using data to make more intelligent products;Chapter - 07: Using data to improve your business processes;Chapter - 08: Monetizing your data;Chapter - 09: Defining your data use cases;Chapter - 10: Sourcing and collecting data;Chapter - 11: Data governance, ethics and trust;Chapter - 12: Turning data into insights;Chapter - 13: Creating a technology and data infrastructure;Chapter - 14: Building data competencies in your organization;Chapter - 15: Executing and revisiting your data strategy;Chapter - 16: Looking ahead Promotional "Headline" Delivers the crucial skills and tools needed to develop and execute an effective data strategy Feature * Delivers the crucial skills and tools needed to develop and execute an effective data strategy; * Explains how to collect and turn raw data into valuable insights, actions and profit that drives success; * Offers expertise on how to adopt a future-proof data approach by developing organizational competencies and infrastructure; * New to this edition: the latest advances in artificial intelligence and machine learning, updated examples and use cases, expanded content on ethics, privacy and data security, and new insights on understanding customers and markets; * Online resources: bonus chapter, Beyond the big data buzz, looks at areas such as the explosion of data, the importance of the Internet of Things, how businesses can benefit from data and an industry by industry breakdown of the power of data Details ISBN1398602604 Author Bernard Marr Short Title Data Strategy Language English Year 2021 Edition 2nd ISBN-10 1398602604 ISBN-13 9781398602601 Format Hardcover Subtitle How to Profit from a World of Big Data, Analytics and Artificial Intelligence Publisher Kogan Page Ltd Publication Date 2021-10-03 Imprint Kogan Page Ltd Place of Publication London Country of Publication United Kingdom AU Release Date 2021-10-03 NZ Release Date 2021-10-03 UK Release Date 2021-10-03 Pages 272 Illustrator Douglas Holgate Birth 1945 Death 1862 Affiliation Professor of Pediatrics,Chief, Division of General Pediatrics;Assistant Dean for Medical Student A airs,The Johns Hopkins University,School of Medicine,Baltimore, Maryland Position Translator Qualifications DVM MS PhD Dact Dacvn Edition Description 2nd Revised edition Replaces 9781398694613 Alternative 9781398602588 DEWEY 658.054 Audience Tertiary & Higher Education Replaced by 9781398619616 We've got this At The Nile, if you're looking for it, we've got it. 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