Description: Title: Electronic Media Criticism: Applied Perspectives Author: Orlik, Peter B. Publisher: Routledge Binding: Hardcover Pages: 558 Dimensions: 10.20h x 7.00w x 1.20d Product Weight: 2.5 lbs. Language: English ISBN: 9780415995368 Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Authorized Dealer Stock Photo- Actual Cover May Vary Ships Fast From The USA!
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Book Title: Routledge
Number of Pages: 542 Pages
Publication Name: Electronic Media Criticism : Applied Perspectives
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2008
Item Height: 1.2 in
Subject: Communication Studies, Media Studies, Television / General
Type: Textbook
Item Weight: 42.4 Oz
Author: Peter B. Orlik
Item Length: 10.1 in
Subject Area: Performing Arts, Language Arts & Disciplines, Social Science
Item Width: 7.3 in
Format: Hardcover
