Employer Brand Management: Practical Lessons from the World's Leading Employers

Description: Employer Brand Management by Richard Mosley Estimated delivery 4-14 business days Format Hardcover Condition Brand New Description Attract, recruit, and retain the very best with a strategic employer brand From one of the worlds leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Publisher Description Attract, recruit, and retain the very best with a strategic employer brand From one of the worlds leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a companys best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, youll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and applicationDiscover how brand thinking can strengthen strategy and reinforce HR valueImprove existing recruitment and talent management programsLearn the importance of employee engagement in the brand experience Author Biography Richard Mosley is Executive Vice President of Brand Strategy at TMP Worldwide (New York) and Global Head of the employer brand consultancy, People in Business (London). After 15 years in customer and corporate brand marketing, he recognized both the opportunity and adventure of bringing marketing and HR closer together through the newly emerging discipline of employer brand management, and has been a passionate advocate ever since.Since co-authoring the first book published on the subject, The Employer Brand (Wiley) in 2005, Richard has led over 50 employer brand development projects around the world. This has included work with Bacardi, BP, Coca-Cola, Ferrero, HSBC, JTI, Lafarge, LOreal, Met Life, PepsiCo, P&G, Santander, Unilever, Verizon and many other leading global employers.Richard regularly chairs HR, Talent and Employer Brand conferences in Europe and Asia, and has conducted employer brand masterclasses in over 20 countries. Details ISBN 1118898524 ISBN-13 9781118898529 Title Employer Brand Management Author Richard Mosley Format Hardcover Year 2014 Pages 316 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:85596003; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 54.09 USD

Location: Calgary, Alberta

End Time: 2024-11-21T03:45:42.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

ISBN-13: 9781118898529

Type: NA

Publication Name: NA

Book Title: Employer Brand Management : Practical Lessons from the World's Leading Employers

Number of Pages: 316 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Topic: Human Resources & Personnel Management, Marketing / General, Decision-Making & Problem Solving

Publication Year: 2014

Item Height: 1.1 in

Illustrator: Yes

Genre: Business & Economics

Item Weight: 21.7 Oz

Author: Richard Mosley

Item Length: 9.1 in

Item Width: 5.9 in

Format: Hardcover