Description: Entrepreneurial MarketingGlobal Perspectives Author(s): Zubin Sethna, Rosalind Jones, Paul Harrigan Format: Hardback Publisher: Emerald Publishing Limited, United Kingdom Imprint: Emerald Group Publishing Limited ISBN-13: 9781781907863, 978-1781907863 Synopsis This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
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Book Title: Entrepreneurial Marketing
Number of Pages: 320 Pages
Language: English
Publication Name: Entrepreneurial Marketing: Global Perspectives
Publisher: Emerald Publishing The Limited
Publication Year: 2013
Subject: Marketing, Business
Item Height: 246 mm
Item Weight: 676 g
Type: Textbook
Author: Zubin Sethna, Rosalind Jones, Paul Harrigan
Item Width: 174 mm
Format: Hardcover
