Description: Equity Crowdfunding in Sports Clubs by Szczepan Kościółek Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Publisher Description This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.Presenting international cases and data, including from European football, the book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid understanding of the needs and motivations of potential investors, consumers, and fans. The book sets out a theoretical framework for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the sports crowdfunding market and funders behaviours in the crowdfunding campaigns of sports clubs, examines the market segments of the campaigns funders, and presents recommendations for developing marketing-mix programs to target them.This is important reading for any researcher, advanced student, or practitioner with an interest in sport business, sport marketing, sport finance, consumer behaviour in sport, or entrepreneurship, innovation, or technology in sport.The Open Access version of this book, available at www. taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. Author Biography Szczepan Kocióek is Assistant Professor in the Faculty of Management and Social Communication at Jagiellonian University in Krakow, Poland. Details ISBN 1032341165 ISBN-13 9781032341163 Title Equity Crowdfunding in Sports Clubs Author Szczepan Kościółek Format Hardcover Year 2023 Pages 152 Publisher Taylor & Francis Ltd GE_Item_ID:145282176; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 208.13 USD
Location: Fairfield, Ohio
End Time: 2024-12-09T03:12:30.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781032341163
Book Title: Equity Crowdfunding in Sports Clubs
Number of Pages: 152 Pages
Publication Name: Equity Crowdfunding in Sports Clubs : Consumer-Oriented Strategic Marketing
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2023
Subject: Marketing / General, Business Aspects, General
Item Weight: 16.3 Oz
Type: Textbook
Item Length: 9.2 in
Author: Szczepan KośCiółEk
Subject Area: Sports & Recreation, Business & Economics
Series: Routledge Research in Sport Business and Management Ser.
Item Width: 6.1 in
Format: Hardcover
