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Book Title: Essentials of Marketing : A Marketing Strategy Planning Approach
Number of Pages: 704 Pages
Language: English
Publication Name: Essentials of Marketing : a Marketing Strategy Planning Approach
Publisher: McGraw-Hill Higher Education
Subject: Marketing / General
Item Height: 1 in
Publication Year: 2007
Item Weight: 3.4 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 10.8 in
Author: Joseph P. Cannon, William D. Perreault Jr., E. Jerome Mccarthy
Item Width: 8.4 in
Format: Hardcover
