Essentials of Marketing Research ISE by Joseph Hair Paperback Book

Description: FREE SHIPPING UK WIDE Essentials of Marketing Research ISE by Joseph Hair, Mary Celsi, Robert Bush, David Ortinau, Dana E. Harrison Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0. FORMAT Paperback CONDITION Brand New Author Biography Joseph F. Hair, Jr. is Professor of Marketing and the Cleverdon Chair of Business at the University of South Alabama, and Director of the PhD degree program in the Mitchell College of Business. He formerly held the Copeland Endowed Chair of Entrepreneurship at Louisiana State University. In the years 20182021, Dr. Hair was recognized by Clarivate Analytics as being in the top 1 percent globally of all Business and Economics professors. He was selected for the award based on citations of his research and scholarly accomplishments, which for his career exceed 302,000. He has published more than 85 editions of his books, including market leaders Multivariate Data Analysis, 8th edition, Cengage Learning, UK, 2019, which has been cited more than 152,000 times; Marketing Research, 6th edition, McGraw-Hill/Irwin, 2023; MKTG/Marketing Principles, 13th edition, Cengage Learning, 2020, used at over 500 universities globally; A Primer in Partial Least Squared Structural Equation Modeling (PLS-SEM), 3rd edition, Sage, 2022; and Essentials of Business Research Methods, 5th edition, Routledge, 2023. In addition to publishing numerous referred manuscripts in academic journals such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, and Journal of Retailing, he has presented executive education and management training programs for numerous companies, has been retained as consultant and expert witness for a wide variety of firms, and is frequently an invited speaker on research methods and multivariate analysis. He is a Distinguished Fellow of the Academy of Marketing Science and the Society for Marketing Advances (SMA) and has served as president of the Academy of Marketing Sciences, the SMA, the Southern Marketing Association, the Association for Healthcare Research, the Southwestern Marketing Association, and the American Institute for Decision Sciences, Southeast Section. Professor Hair was recognized by the Academy of Marketing Science with its Outstanding Marketing Teaching Excellence Award, and the Louisiana State University Entrepreneurship Institute under his leadership was recognized nationally by Entrepreneurship Magazine as one of the top 12 programs in the United States.Mary W. Celsi is a Professor of Marketing at California State University, Long Beach. She has published research in several top journals, including Journal of Marketing, Journal of Consumer Research, Journal of Retailing, California Management Review, and Journal of the Academy of Marketing Science. She has expertise in qualitative and quantitative research methods. Her publications span a wide range of interests, from internal marketing to digital marketing and consumer culture theory. Her research has been cited more than 5,000 times in scholarly publications.David J. Ortinau is Professor (Emeritus) of Marketing at the University of South Florida (USF). His PhD in Marketing is from Louisiana State University. He began his teaching career at Illinois State University and after completing his degree moved to USF in Tampa. Dr. Ortinau continues to be recognized for both outstanding research and excellence in teaching at the undergraduate, graduate, and doctorate levels. His research interests range from research methodologies and scale measurement development, attitude formation, and perceptual differences in retailing and services marketing environments to interactive electronic marketing technologies and their impact on information research problems. He consults for a variety of corporations and small businesses, with specialties in customer satisfaction, service quality, service value, retail loyalty, and imagery. Dr. Ortinau has presented numerous papers at national and international academic conferences. He continues to make scholarly contributions in such prestigious publications as the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Healthcare Marketing, Journal of Services Marketing, Journal of Marketing Education, and others. He is a coauthor of marketing research textbooks titled Marketing Research: In a Digital Information Environment, 4th edition (2009), Essentials of Marketing Research, 6th edition (2023) as well as guest coeditor of several JBR Special Issues on Retailing. He is an editorial board member for JAMS, JBR, JGSMS, and JMTP as well as an ad hoc reviewer for several other journals. He has multiple Outstanding Editorial Reviewer Awards from JAMS, JBR, and JMTP and recently served as the JBR co-associate editor of Marketing and is a member of JMTP Senior Advisory Board. Professor Ortinau remains an active leader in the Marketing Discipline. He has held many leadership positions in the Society for Marketing Advances (SMA), including President; he is Founder and Chairman of Board of the SMA Foundation and is a 2001 Distinguished SMA Fellow. He has been chair of the SMA Doctoral Consortiums in New Orleans, Orlando, and Atlanta. Dr. Ortinau has been an active member of the Academy of Marketing Science (AMS) since the early 1980s, serving AMS in a wide variety of positions such as 2004 AMS Conference Program co-chair, AMS Doctoral Colloquium, Meet the Journal Editorial Reviewers, and special sessions on Research Methods as well as How to Publish Journal Articles. He was the recipient of the 2016 AMS Harold W. Berkman Distinguished Service Award, served as the program co-chair of the 2016 AMS World Marketing Congress in Paris, France, and was elected a member of the AMS Board of Governors.Earned a B.A. in Psychology and Economic history from St. Marys University and an M.A. and Ph.D. in Marketing at Louisiana State University. He began his teaching career at the University of South Florida, moved first to the University of Mississippi, and then to The University of Memphis, where he has taught since 1993. He was chairman of the committee on Grants and Research for the Fogleman College of Business from 1991-1997 and Director of the Ph.D. Program at Memphis from 1995-1997. He has been a consultant for a wide range of corporations and institutes, as well as for the U.S. Department of Defense. He is the coauthor of Retailing for the 21st Century (Houghton-Mifflin, 1993) and a coeditor of Advances in Marketing (LSU Press, 1994). He is a regular contributor to such academic publications as Journal of Advertising, Journal of Consumer Marketing, Journal of Marketing Education, Journal of Direct Marketing, Journal of Health Care Marketing, and Marketing Education Review.Dana Eckerle Harrison is an Associate Professor of Marketing and Chair for the Department of Management and Marketing at East Tennessee State University. Prior to her work in academia, Dana spent many years assisting software companies in the areas of marketing and sales management. She teaches marketing research, analytics, digital marketing and strategy courses at the undergraduate and graduate level. In 2022, she was the recipient of the College of Business and Technology Research Award and in 2019, received the New Faculty Award recognizing dedication to teaching, research, and service. Her scholarly research has been published in journals such as the Journal of Business Research, the Journal of Product and Brand Management, and the Journal of Marketing Theory and Practice. Her research focuses on the intersection between customer relationship management, business ethics, data quality and governance, and marketing analytics methods. Dana is a co-author on the Essentials of Marketing Analytics, 1st edition, McGraw Hill/Irwin, 2021. She currently serves as an associate editor for the Journal of Marketing Theory and Practice, as well as on the Editorial Review Board for the Journal of Business Research and Journal of Marketing Education. Dana continues to be an active member of prominent marketing organizations. She has presented and led panel discussions at conferences such as the Academy of Marketing Science, American Marketing Association, INFORMS Society for Marketing Science, and the Society for Marketing Advances, regarding topics such as artificial intelligence and business ethics, social network analysis, sales management, the impact of analytics techniques and technology on marketing education and practice, the emergence of blockchain in marketing, and information governance. Furthermore, she has offered certificate programs on marketing analytics and currently serves as the Program Chair and President-Elect for the Society of Marketing Advances and the Secretary/Treasurer for the Academy of Marketing Science. Table of Contents Part 1: The Role and Value of Marketing Research Information Chapter 1: Marketing Research for Managerial Decision Making Chapter 2: The Marketing Research Process and Proposals Part 2: Designing the Marketing Research Project Chapter 3: Secondary Data, Literature Reviews, and Hypotheses Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches Chapter 5: Descriptive, Predictive and Causal Research Designs Part 3: Gathering and Collecting Accurate Data Chapter 6: Sampling: Theory and Methods Chapter 7: Measurement and Scaling Chapter 8: Designing the Questionnaire Part 4: Data Preparation, Analysis, and Reporting the Results Chapter 9: Qualitative Data Analysis Chapter 10: Preparing Data for Quantitative Analysis Chapter 11: Basic Data Analysis for Quantitative Research Chapter 12: Examining Relationships in Quantitative Research Chapter 13: Communicating Marketing Research Findings Details ISBN1266261508 Author Dana E. Harrison Year 2023 ISBN-10 1266261508 ISBN-13 9781266261503 Pages 448 Edition 6th Format Paperback Imprint McGraw-Hill Education Place of Publication OH Country of Publication United States AU Release Date 2023-03-06 NZ Release Date 2023-03-06 US Release Date 2023-03-06 Publication Date 2023-03-06 UK Release Date 2023-03-06 Publisher McGraw-Hill Education Edition Description 6th edition DEWEY 658.83 Audience Tertiary & Higher Education Illustrations 3 Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:141330624;

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