Description: Ethics in Marketing : International cases and perspectives, Paperback by Murphy, Patrick E. (EDT); Laczniak, Gene R. (EDT); Harris, Fiona (EDT), ISBN 1138648094, ISBN-13 9781138648098, Like New Used, Free shipping in the US
Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketings domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob
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Book Title: Ethics in Marketing : International cases and perspectives
Number of Pages: 198 Pages
Language: English
Publication Name: Ethics in Marketing : International Cases and Perspectives
Publisher: Routledge
Subject: Marketing / General, Business Ethics, General
Item Height: 0.6 in
Publication Year: 2016
Type: Textbook
Item Weight: 12.8 Oz
Item Length: 9.6 in
Subject Area: Business & Economics
Author: Gene R. Laczniak, Fiona Harris, Patrick E. Murphy
Item Width: 6.9 in
Format: Trade Paperback
