Description: Executive Engagement Strategies : How to Have Conversations and Develop Relationships That Build B2B Business, Paperback by Burgess, Bev, ISBN 1789661927, ISBN-13 9781789661927, Brand New, Free shipping in the US "When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides a easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers"--
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End Time: 2024-11-13T07:52:40.000Z
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Book Title: Executive Engagement Strategies : How to Have Conversations and D
Number of Pages: 264 Pages
Publication Name: Executive Engagement Strategies : How to Have Conversations and Develop Relationships That Build B2B Business
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2020
Item Height: 0.6 in
Subject: Marketing / General, Commerce, Sales & Selling / General, Strategic Planning
Item Weight: 14.3 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Bev Burgess
Item Width: 6.2 in
Format: Trade Paperback
