Description: Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules, Hardcover by Markides, Constantinos C., ISBN 0470276878, ISBN-13 9780470276877, Brand New, Free shipping in the US Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
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Book Title: Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules
Number of Pages: 256 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2008
Item Height: 1.2 in
Topic: Industrial Management, Management, Strategic Planning
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16 Oz
Author: Constantinos C. Markides
Item Length: 9.1 in
Book Series: Jossey-Bass Leadership Ser.
Item Width: 6.3 in
Format: Hardcover
