Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:How Creating Customer Value Makes You A Great ExecutiveISBN13:9781631579882ISBN10:1631579886Author:Mahajan, Gautam (Author)Description:Customer Value Is An Overused And Mis-Understood Term Chris Ross Said, There's A Strong Argument For Changing The Term 'Marketing' And Renaming It 'Value Creation' Companies Fail To Create Value As Well As They Could Because Tools Of Customer Value Are Not Known The Author Corrects This In Simple Steps By Defining Customer Value, How It Builds Loyalty, Market Share, And Profitability; And How Customer Value Can Be Measured And Created This Book Also Addresses Managing Steps Such As A Customer Strategy, Breaking Silos, Inter-Departmental Focus On The Customer, Measuring Customer Value Added, Circle Of Promises, Customer-Centric Circles, Bill Of Rights, Total Customer Value Management Remember, If You Create Value For Others, They Will Create Value For You Binding:Paperback, PaperbackPublisher:CAB INTLPublication Date:2017-10-30Weight:0.48 lbsDimensions:0.34'' H x 9'' L x 6'' WNumber of Pages:156Language:English
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Location: USA
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Book Title: How Creating Customer Value Makes You A Great Executive
Author: Gautam Mahajan
Publication Name: How Creating Customer Value Makes You a Great Executive
Format: Trade Paperback
Language: English
Publisher: Business Expert Press
Publication Year: 2017
Type: Textbook
Number of Pages: 156 Pages
