Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Busines

Description: Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India by Dr Abhishek Kumar Gautam, Prof Sukanta Kumar Baral Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The book Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh delves into the dynamic intersection of traditional craftsmanship and modern digital marketing. It explores how social media platforms are reshaping consumer behavior and influencing the growth of the handicraft sector in India, particularly in Uttar Pradesh. By focusing on selected districts, the study provides an insightful analysis of how social media marketing strategies are utilized to enhance handicraft visibility, reach, and sales, ultimately contributing to the socio-economic upliftment of artisans and preserving Indias rich cultural heritage. Author Biography "Dr. Abhishek Kumar Gautam is a distinguished scholar and author specializing in marketing and management within the social sciences. He completed his schooling at JawaharNavodayaVidyalaya in Siddharth Nagar, Uttar Pradesh, and pursued his undergraduate studies (B. Com Hons) at Shri Ram College of Commerce, University of Delhi. He earned his postgraduate Degree in Marketing from Siddharth University, Kapilvastu, Uttar Pradesh. Dr. Gautam qualified for the Junior Research Fellowship (JRF) in Commerce and embarked on his PhD at Indira Gandhi National Tribal University, Amarkantak-a prestigious Central University in Madhya Pradesh, India. Driven by a profound interest in social media, he dedicated his doctoral research to exploring this dynamic field. His scholarly articles demonstrate a robust grasp of marketing principles and a nuanced understanding of the societal impacts of corporate behavior. Dr. Gautams contributions are invaluable to researchers, practitioners, and students, offering deep insights into the complexities of marketing and the transformative role of digital marketing in the contemporary landscape. Prof. Sukanta Kumar Baral is an acclaimed global academician closely associated with several national and foreign universities for multiple academic and research activities. He has been applauded as a pragmatic visionary who works to comprehend the social and economic factors that sustain poverty cycles globally to assist in developing different successful social programs. Through creative field experiments and rigorous empirical analysis through international collaborations, he has developed a novel approach to deliver by elucidating the connections and contributory ties between policy, poverty, behavior, and socio-economic status. He has contributed 192 research papers, authored 21 books, and edited 26. He is the recipient of many national and international awards. He has earned 7 copyrights and 12 patents. Presently, he is working as Dean -Faculty of Commerce & Management and a Professor at the Department of Commerce, Indira Gandhi National Tribal University (A Central University), Amarkantak, Madhya Pradesh, India." Details ISBN 9358986867 ISBN-13 9789358986860 Title Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India Author Dr Abhishek Kumar Gautam, Prof Sukanta Kumar Baral Format Paperback Year 2024 Pages 204 Publisher Qurate Books Private Limited GE_Item_ID:168671836; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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