Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Inspiring Green Consumer Choices: Leverage Neuroscience To Reshape Marketplace BehaviorISBN13:9781398601000ISBN10:1398601004Author:Smith, Michael E. (Author)Description:While Many Consumers Profess A Desire To Help End Climate Change By Engaging In More Sustainable Behaviors, Consumer Behavior Experts Note The Say-Do Gap Between Expressed Intention And Behavior How Do We Explain This? What, If Anything, Can Consumers Be Encouraged To Do To Close This Gap And Purchase Sustainable Products And Services? Inspiring Green Consumer Choices Explains The Factors That Underlie The Discrepancy Between Consumers' Expressed Preferences And Their Incongruous Behavior In The Marketplace Drawing From Advances In Neuroscience, Behavioral Economics And Experimental Psychology, The Author Reveals How Marketplace Behavior Is Not Always Rational Instead It Is Frequently The Product Of Mental Shortcuts, Triggered By Situational Cues And Colored By Implicit Emotional Responses In Making Purchasing Decisions, Routine Consumer Behavior Is Governed Less By Intention Than By Mental Habits And Unconscious Response Biases These Tendencies Are Difficult (But Not Impossible) To Change Inspiring Green Consumer Choices Outlines How Techniques Such As Psychological Framing, Design Of Choice Architectures And Pricing Strategy Can Be Used To Disrupt Habits And Promote Sustainable Behavior The Author Also Addresses The Role That Legislative Policy And Changing Social Norms Can Play In Accelerating And Sustaining Behavior Change Illustrated With Case Studies And Filled With Best Practices, Inspiring Green Consumer Choices Helps Marketers Understand How Consumers Make Purchase Decisions In Order To Shift Consumption Choices Towards A More Sustainable Future Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2021-09-28Weight:0 lbsDimensions:Number of Pages:256Language:English
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Book Title: Inspiring Green Consumer Choices: Leverage Neuroscience To R...
Item Length: 9.2in
Item Height: 0.5in
Item Width: 6.1in
Author: Michael E. Smith
Publication Name: Inspiring Green Consumer Choices : Leverage Neuroscience to Reshape Marketplace Behavior
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2021
Type: Textbook
Item Weight: 12.7 Oz
Number of Pages: 232 Pages
