Description: Further DetailsTitle: Monetising the Dividual SelfCondition: NewFormat: HardbackSubtitle: The Emergence of the Lifestyle Blog and Influencers in MalaysiaISBN-10: 1789201187EAN: 9781789201185ISBN: 9781789201185Publisher: Berghahn BooksRelease Date: 01/02/2019Description: Combining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”Language: EnglishCountry/Region of Manufacture: GBItem Height: 229mmItem Length: 152mmAuthor: Julian HopkinsGenre: Society & CultureTopic: Social SciencesBook Series: Anthropology of MediaRelease Year: 2019 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Monetising the Dividual Self
Title: Monetising the Dividual Self
Subtitle: The Emergence of the Lifestyle Blog and Influencers in Malaysia
ISBN-10: 1789201187
EAN: 9781789201185
ISBN: 9781789201185
Release Date: 01/02/2019
Release Year: 2019
Country/Region of Manufacture: GB
Item Height: 229mm
Genre: Society & Culture
Topic: Social Sciences
Number of Pages: 236 Pages
Language: English
Publication Name: Monetising the Dividual Self : the Emergence of the Lifestyle Blog and Influencers in Malaysia
Publisher: Berghahn Books, Incorporated
Subject: Media Studies, Sociology / General, Anthropology / Cultural & Social, Economics / General, Web / Blogging
Publication Year: 2019
Type: Textbook
Item Length: 9 in
Author: Julian Hopkins
Subject Area: Computers, Social Science, Business & Economics
Item Width: 6 in
Series: Anthropology of Media Ser.
Format: Hardcover
